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Feb 23, 2021

Mike Filsaime - Co- Founder and CEO, Groove

Digital marketer, author, speaker, software developer, online marketing educator, and marketing consultant-- Mike Filsaime knows online business. Mike Filsaime's companies have done over $150 Million in sales and he has created some of the most influential software and...


Feb 16, 2021

We created a lot of products to solve our customer's problems. With more than 70 courses, mastery series, software tools, and dozens of other resources, we realized that everything fell into 4 categories that we taught.
L = List Building
E = Email Marketing
A = Affiliate Marketing
D = Doing (or productivity)
Today,...


Feb 9, 2021

Last week we introduced the Marketing Layer and talked about how important it is to learn how to market and sell.
Today, we're talking about the MOST important element of Marketing. And it's called Message to Market Match.
We hear about people who can sell ice cubes to Eskimos, but that's not only a rarity but a...


Feb 2, 2021

Welcome to The Marketing Layer where we talk all things marketing for online business owners specifically focused on helping new business owners to wade through all the noise and bright shiny objects found online today.

Free Course - 12 Steps To Building A Better Business