Mar 2, 2021
In the offline business world, we talked about filling the
pipeline. That was another word for converting prospects to
customers. Without a constant flow of new prospects, no business
will grow. In the online world, we call this List Building. The
most important asset you have in your online business is your list.
Each person on your list has a monetary value. So, it's really
important how you treat those folks and engage with them.
In today's episode, we focus on free vs. paid list building and why
quality over quantity is so important. And we emphasize that even
though list building can be frustrating sometimes, it is probably
your primary job. And it always comes back to getting more traffic
and converting those onto your email lists.
Resources:
Lead Generation 101 (free) - https://nams.ws/Lead101PD
Low-Cost Course: How Free Products Lead to Profit - https://nams.ws/howfreeproductsPOD